E-commerce Taobao in China

E-commerce is often thought simply to refer to buying and selling usi the internet.

In China, the biggest is e-commerce company named Taobao.Taobao is a shopping marketplace for consumers in China. Founded by parent Alibaba Group, it facilitates transactions between individual consumers and a wide range of sellers such as retailers, wholesalers, and other individuals. Similar to eBay, sellers are able to post new and used goods for sale on the Taobao marketplace either through a fixed price or negotiated sale or by auction.

Primary competitors include eBay, Amazon, paipai, yet reports have shown that Taobao has over 65% of the auction market and is growing.

Taobao is public area provide people buying or selling online. Taobao, China’s largest consumer e-commerce company, today announced that its parent company, Alibaba Group, will invest RMB5 billion (US$732 million) over the next five years to further strengthen the Taobao marketplace (www.taobao.com) as the shopping destination of choice for Chinese consumers. The investment will be used for building a world-leading platform for merchants and providing the best online shopping experience for consumers. In addition, Taobao will continue to offer its services for free to buyers and individual sellers.

Now taobao is going abroad, taobao Japan was just launched, Alipay  is actively expanding globally.

E-commerce has a lot of benefit, increasing sale from new leads giving rise to increased revenue from new customer and new marketing, reduce time customer service, reduced distribution cost of marketing communication. In e-commerce image communication is becoming more important to attract more people to buy your product. Faster product development lifecycle enabling faster response to market need. Meeting customer expectations to have a website indentified new partners, supporting existing partners better.